1/8/2023 0 Comments Gogle docs endgameSuch was the case with Stand Up to Cancer, which began working with Marvel last year on Infinity War. While a number of those brands pushing Endgame have worked with Marvel before, the studio isn’t simply about doing business with established companies but also providing a spotlight to burgeoning ones as well. “That fanship transfers into becoming brand ambassadors, which translates into sales and affinity for our partners.”ĭisney Shows Off New ‘Avengers: Endgame’ Clip As Captain Marvel Joins The Team – CinemaCon “Marvel fans when you first meet them can’t wait to share with you their experience and fanship for our films and characters,” Hamilton said. 2, Deadline learned that 31% of all Marvel fans are apt to buy Hanes, hence partnering with the MCU was a nice fit for the underwear company. In a conversation with Hanes two years ago for its promo on Guardians of the Galaxy: Vol. We look for partnerships that honor and celebrate in each of these.įor any brand looking to solidify itself on shelves or break through to a new audience, partnering with Marvel is a dream: Industry estimates say those consumer packaged brands that ally themselves with the MCU can see on average a 50% spike in sales for a specific product line that they’re promoting over a quarterly basis. “We’ve grown beyond our target audience of traditional fanboys now it’s millennials, it’s teens, it’s multicultural and families. “As our fan universe expands with new characters and stories, so has our audience,” said Mindy Hamilton, SVP of Partnership Marketing at the Walt Disney Company. 'Avengers: Endgame' Anti-Spoiler Plea: Loose Lips Sink Scripts
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